We all get to travel quite a bit in our industry... As a traveler, we get confronted with a wide range of technologies/platforms both during the booking/pre-arrival phase as well as the actual checkin and stay in a hotel room. This topic is part of our 2019 Technology Sentiment Study which we produce in co-operation with HFTP. Please take 6 minutes of your time to participate... if you have not done so already. In this viewpoint we asked our panel experts a simple question: As a TRAVELER... which hotel-related technology generates your biggest frustration... and why?

Dave Berkus
Dave Berkus
Managing Partner at Wayfare Ventures LLC
Nick Price
Nick Price
Founder of NetSys Technology
David  Sjolander
David Sjolander
COO at Hotel Technology Next Generation (HTNG)
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Terence Ronson
Terence Ronson
Hospitality Professional, Technology Consultant, Public Speaker and Inventor
Terence Ronson
Terence Ronson
Hospitality Professional, Technology Consultant, Public Speaker and Inventor
Ian Millar
Ian Millar
Manager of Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School

Without a doubt light switches. Hotels seem to have this obsession with over complicating the light switches. Switches should be simple and easy to use, there should not be 50 of them in the room and there should be a master kill switch by the bed. One switch that has one job, that is to turn off all the lights in the room.

Kevin King
Kevin King
Chief Operating Officer at Shiji
Gregg Hopkins
Gregg Hopkins
Senior Managing Director at PROVision Partners
Timo Kettern
Timo Kettern
Corporate Director of IT at Bierwirth & Kluth Hotel Management
Frank Reeves
Frank Reeves
Co-Founder & CEO, Avvio
Wolfgang Emperger
Wolfgang Emperger
Senior VP Europe, Africa and UK & Ireland Region at Shiji
Laurent Idrac
Laurent Idrac
Chief Operating Officer at hapicloud.io
Uli Pillau
Uli Pillau
Founder and CEO of apaleo

Is it direct booking at the hotel website, online payments, check-in, check-out resulting in long queues and waiting times for hotel guests? Really hard to decide, but ultimately it is the missing mobile guest journeys for hotels that drive me crazy every time I travel. During my trips I have taken tons of pictures when I arrived at a or departed from a hotel. Every single of them shows long lines of people trying to register or pay for their invoices. In airline business you have all options of doing everything online, and even in hotel technology greats & affordable apps are available. The hospitality industry should do everything to drive digitilization forward and offer a smoother guest experience.

Jeremy Ward
Jeremy Ward
Co-host of Cloudbusting Podcast at Cloudreach
Patrick Landman
Patrick Landman
CEO & Founder at XOTELS
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Jon Davis
Jon Davis
CTO at Village Hotel Club
Trevor Dowswell
Trevor Dowswell
CTO at Hotel Internet Services
Floor Bleeker
Floor Bleeker
Chief Technology Officer at Accor
David Adelson
David Adelson
President / Founder of INTELITY
Michael Bennett
Michael Bennett
Chief Marketing Officer, Cendyn
Michael  Toedt
Michael Toedt
Managing Director at Dailypoint Gmbh
Neil Foster
Neil Foster
Hospitality Technology Executive & HFTP Global Secretary
Matt Lyman
Matt Lyman
Senior Sales Director at Podium
April Rosier
April Rosier
Director of Customer Success @VENZA