At the recent Expedia Group's Explore Partner Event, the OTA introduced a new technology platform called 'Open World'. The platform is designed for partners to leverage and configure products and services and contains an entire e-commerce suite, with components like payments, fraud, conversations and service.

"Whether you're a bank with a rewards program, an airline who wants to expand their offering, a specialty travel agent focused on underserved travelers or a TikTok influencer helping the world dream of their next destination, if you want to be in the travel business, the Open World platform can help anyone succeed," says Peter Kern, Vice Chairman and Chief Executive Officer of Expedia Group.

"By helping everyone take advantage of our technology and supply, Open World will make it possible for our new and existing partners to thrive in the travel market with a suite of solutions tailored to their needs, all powered by our immense artificial intelligence and machine learning capabilities," says Rathi Murthy, Expedia Group chief technology officer.

Obviously, Expedia aims to enable demand generators like airlines, specialty tour operators and travel agencies, wholesalers, retail loyalty programs, etc. to develop customized applications based on Expedia's travel inventory availability and pricing feeds.

The question is, will Expedia's new technology platform 'Open World' help or hurt hoteliers?

Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Niki Van den Broeck
Niki Van den Broeck
Product Manager - Parity Solutions at OTA Insight
Silvia Cantarella
Silvia Cantarella
Revenue Management Expert and founder at Revenue Acrobats
Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions
Pablo Torres
Pablo Torres
Hotel Consultant & Trainer
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant