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Applying Web 2.0 To The Travel Industry: Engaging Your Key Consumers Through The Emergence Of Social Media And Social Communities

Understanding, engaging and motivating consumers has always been at the heart of marketing initiatives. Today, the consumer is in the driver’s seat like never before and technology can help facilitate the conversation. As BusinessWeek recently reported in its story entitled, It’s A Whole New Web, “It's no longer all about idly surfing and passively reading, listening, or watching. It's about doing: sharing, socializing, collaborating, and, most of all, creating.” Our industry has much to gain with this new phenomenon - dubbed Web 2.0 - because at the heart of travel is the desire to experience and share. Source IAG Aviation and Travel Industry News

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Five Spa Trends, From Wellness To Good Food | usatoday.com

America's top spas gathered in New York recently for the annual meeting of the International Spa Association. But nobody at the meeting used the word "beauty." Instead, today's spas are integrating cosmetic treatments like facials and manicures into holistic approaches to well-being. You can still get that pedicure, but your spa visit will also include fitness, health, relaxation and even spirituality. "Beauty is almost a given," said Nina Smiley, spokeswoman for The Spa at Mohonk Mountain House in New Paltz, N.Y. "But it's superficial. It's external. I'd say what's internal is as important as the beauty aspect."

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From The Sandbox To The Spa | usatoday.com

The age at which girls begin grooming regimens and beauty treatments has dropped dramatically in recent years, spa owners say, as girls follow their favorite celebrities and their self-indulgent baby-boomer parents. Bombarded with marketing and media messages their parents never heard growing up, kids today find stores filled with grooming and cosmetic products aimed specifically at them. These days, it's not uncommon for kids as young as 6 to get minifacials and French manicures as spas-for-kids have evolved from a rarity to a growing subset of the bustling spa industry.

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Spa Wars | Luxury hotels are going all-out to enhance their indulgent treatments. And you're invited | LAtimes.com

I'M face down on a thickly padded massage table when I realize I'm smelling my favorite scent: New Construction. The smell of drying paint, fresh carpeting and new wood is getting pretty common at hotel spas around town, and this is the newest, the 3-day-old Aqua Star Spa at the Beverly Hilton. When the 50-year-old hotel underwent an $80-million renovation this year, it added a spa for the first time in its history and sunk a fair bit of change into the chic, poolside pampering parlor. It had to.

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Hottest Hotel Spas| forbes.com

It's pretty much conceded by industry professionals that the spa market is nearly mature. There aren't too many more consumers out there to convert, unless you count the men who will likely never be any more than occasional dabblers. But at the same time, more and more hotels are fine-tuning their spa services in response to increased guest demand. At least in the U.S., it seems, if you don't have a spa, you're not really a full-service hotel. Luxury hotels have been partnering with beauty companies, offering unusual treatments that go beyond the standard facial and massage. They have created spa spaces that are destinations rather than afterthoughts and treatments geared toward male clients. These concepts may have a ripple effect on hotel spas in the coming years.

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