A new 2026 report argues psychological well-being should be treated as a strategic priority in hospitality, covering employee culture, space design, human connection, and transformative guest experiences.
Well-being and all that it encompasses has become, now more than ever, an essential part of the overall travel experience, moving from megatrend to leading expectation as consumers worldwide seek to advance their health, mindfulness and peace of mind. With societal habits shifting and wellness taking on new and farther-reaching meaning in response to the global pandemic, the desire and need for wellness and its positive effects cannot be understated. Serenity, harmony, relaxation, recovery and pleasure are the pursuits of well-being that fuel and rejuvenate luxury travelers globally.
When stepping into a hotel these days, one cannot help but notice a growing wave of smoothie bowls, pilates poses, and mindfulness seminars. For many years, Accor has been at the forefront of the wellbeing movement, leading the way to integrate health and wellness into all aspects of the guest experience. In a new white paper, "It's a Wellness World: The Global Shift Shaking up Our Business", Accor explores the fundamental societal shift currently underway as the lifestyle goal of feeling healthier has moved out from beyond the walls of the spas and gyms and entered the mainstream.