Unlock AI-powered growth for your hotel, venue, or destination
Cvent's guide covers AI applications for meetings and events including automated RFPs, room block optimization, and personalized group experiences.
Photo by Cvent Europe Ltd
Artificial intelligence is reshaping how hospitality professionals market, sell, and deliver meetings and events. This guide—Mastering AI for Group Business in 2026—shows how to turn AI into a practical advantage across sales, marketing, operations, and guest experience.
You’ll learn how to:
Understand core AI, generative, and agentic technologies and where they fit in the meetings and events lifecycle.
Use AI to create better content, manage meetings and events more efficiently, and optimize performance, revenue, and personalization for groups.
Get started with CventIQ™ and other AI-powered tools to streamline RFPs, prospecting, diagramming, room blocks, and data analysis—while maintaining safety and security
Download the FREE eBook
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automates and simplifies the event management lifecycle and maximises the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk.