Development Rebranding Scheduled for End of 2020

Centara Grand Beach Resort Samui

Rebranding Centara Grand Beach Resort Samui end 2020

As the world enters a new decade, Centara Hotels & Resorts, Thailand's leading hotel operator, is accelerating its global expansion with plans to open new hotels and resorts in some of the world's most dynamic destinations.

Centara Grand Beach Resort Samui ......

Photo by Centara

As part of this expansion, Centara's highly anticipated first resort of its new luxury brand will be unveiled at the end of 2020, following the refurbishment and repositioning of Centara Grand Beach Resort Samui. This popular beachfront retreat closed temporarily in 2019 to facilitate an extensive upgrade. Its grand reopening in late 2020 will mark the launch of Centara's sixth hotel brand, the name of which will be announced shortly.

Hotel Website
Asia Pacific Thailand Chang Wat Surat Thani

The development of the core four-star brand, Centara, began in the late 1990s with the opening of hotels at several destinations across Thailand. Enjoying premium settings in city-centre locations and beach and island destinations, the properties are smaller in size to the Grand brand and offer leisure facilities that depend on the local market conditions.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 90 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, Japan, Nepal, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by...