Hyatt Centric Boulevard Batumi. — Photo by Hyatt

Hyatt announced today that a Hyatt affiliate has entered into a management agreement with Alliance City LLC for the development of Hyatt Centric Boulevard Batumi. Expected to open in 2025, the hotel will offer 180 guestrooms including 14 suites, a restaurant and lobby bar, fitness and spa facilities as well as 5,920 square feet (550 square meters) of event space. Hyatt Centric Boulevard Batumi is expected to mark the introduction of the Hyatt Centric brand to The Republic of Georgia and the ninth Hyatt Centric hotel in Europe.

Set to be located at the start of Rustaveli Avenue, Batumi's main street, Hyatt Centric Boulevard Batumi will be nestled on a seafront promenade overlooking Batumi Beach. Guests will be able to enjoy being in the heart of the action with many of the neighborhood's top attractions within walking distance, including the Batumi Boulevard park and the belle époque architecture of the Old Town. The hotel will be built as part of the Alliance Centropolis, a new mixed-used development that comprises residential apartments, the World Trade Centre Batumi and a shopping and entertainment arcade.

Batumi, Georgia's second largest city, was named Europe's leading emerging tourism destination by World Travel Awards in 2019 and 2020, making it a perfect location to introduce the Hyatt Centric brand - one of Hyatt's fastest growing lifestyle brands - to Georgia.Hyatt Centric Boulevard Batumi is expected to mark the ninth Hyatt Centric in Europe, joining the ski resort Hyatt Centric La Rosiere in the French Alps, Hyatt Centric The Liberties Dublin, Hyatt Centric Levent Istanbul, Hyatt Centric Gran Via Madrid, Hyatt Centric Milan Centrale and Hyatt Centric Murano Venice, as well as Hyatt Centric Cambridge, which is slated to open in 2021, and Hyatt Centric Reykjavík, which is expected to debut in 2022.

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