Pestana CR7 Times Square

Cristiano Ronaldo hotel opens in New York

Portuguese soccer superstar Cristiano Ronaldo has brought his budding hotel chain to the U.S. with the opening of the Pestana CR7 Times Square in New York.

Pestana CR7 Times Square ......

Photo by Pestana Hotel Group

Located on West 39th Street between 8th and 9th avenues, the 176-room hotel is near the Hudson Yards neighborhood as well as the New York Convention Center (Javits Center).

The hotel is home to the Seven Bar & Restaurant, a lobby-level venue serving healthy fare.

A lifestyle hospitality concept, Pestana CR7 (the "7" is Ronaldo's uniform number) was born out of a 2016 collaboration between Portugal's Pestana Hotel Group and Ronaldo.

The brand has hotels in Madeira (where Ronaldo was born and raised), Lisbon and Madrid.

The Pestana CR7 Times Square joins the Pestana Park Avenue in New York and the Pestana Miami South Beach in Pestana Hotel Group's U.S. portfolio.

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Pestana CR7 Lifestyle Hotels is a pioneering lifestyle brand, a perfect match between Pestana’s hotelier expertise and Cristiano Ronaldo (CR7) lifestyle, targeting the millenial segment. Mr. Pestana and Ronaldo are equal partners (50%/ 50%) in this joint venture. Individual and stylish in exceptional locations, Funchal and Lisbon were the first two locations of the brand.

Pestana is Portugal's largest international tourism and leisure group, ranking 25th in Europe and the only Portuguese hotel group to be featured in the Corporate 300 listings by Hotels magazine in North America. There are seven business divisions operating under the Pestana brand including; Hotels & Resorts, Monument & Historic Hotels, Holiday Ownership, Travel, Golf and Real Estate, Industry and the International Business Centre of Madeira.