JW Marriott Crete Resort & Spa

SWOT Hospitality, known for its expertise in managing luxury hotels across Greece, will collaborate with Vasilakis SA and Marriott International as the third-party operator for the franchised property.

"Greece remains as one of the most attractive destinations for today's global traveller, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country," says Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. "We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand's legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete."

Designed by acclaimed architecture firm Block722, JW Marriott Crete Resort & Spa is anticipated to blend modern elegance with authentic Cretan heritage. The resort is slated to offer 160 stylishly appointed luxury guestrooms with all suites and villas featuring a private pool or jacuzzi.

Design plans for the resort also comprise multiple tranquil wellness spaces inviting guests to fully embrace the here and now including a JW Garden and five culinary experiences, inclusive of a traditional Cretan restaurant and a beach dining venue. Additionally, the property will offer multiple swimming pools, a fitness centre, beach club, spa and Family by JW experiences.

JW Marriott Crete Resort & Spa will be situated in the outskirts of the town Chania along Marathi Beach, which is known for its crystal clear, shallow water and is regarded as a popular starting point for excursions in Crete. Chania is a charming medieval town home to some of the most beautiful beaches in Greece, castles, and a breathtaking natural landscape. The property will be in close proximity to Chania Airport, and a two-hour drive from Heraklion International Airport