The Parker Hotel
Springboard Hospitality Unveils The Parker Hotel, Formerly Ascent On Main
Springboard Hospitality, the leading hospitality management company with 48 independent hotels in metropolitan and leisure destination markets across 14 states, announces today the rebrand of its Ascent on Main boutique property, now named The Parker Hotel - a repositioning effort led by owners Eagle Point Hotel Partners and hotel branding agency, Longitude. Centrally located in the heart of the Parker, Colorado community among multiple dining outlets and retail shops, the refreshed persona of the hotel—the only boutique lifestyle property in the area—aspires to remain locally inspired and influenced by its historic past, combining themes of art deco, westward expansion, and technological revolution.
Photo by Springboard Hospitality
In addition to new signage and branding elements, another Parker Hotel enhancement is the transition of Upper Deck sports bar-downtown Parker's only rooftop space-into a private event venue to accommodate group demand, events, and weddings; its signature dinner restaurant, The Douglas Kitchen and Cocktails, will remain for the time being, and undergo renovation and concept refresh this fall. Additional event space includes the 1,000 sq. ft. Roosevelt room adjacent to the lobby, as well as the fourth floor, 1,000 sq. ft. Summit room, featuring elevated views of the Front Range. The Parker is also home to Victoria Marie Jewelers (a full-service, upscale, custom-made jewelry store and art gallery), Leffy's Cigar Emporium (with more than 2,000 premium cigars to choose from), the award-winning Doug's Diner, and West Main Taproom + Grill.