ibis Styles Melbourne Southbank

Trilogy Hotels Expands into Melbourne with Operations of Ink Hotel Melbourne Southbank, to Become ibis Styles Melbourne Southbank

Trilogy Hotels announced it assumed management of the Ink Hotel Melbourne Southbank on 1 December 2025, rebranding the 162-room property as ibis Styles Melbourne Southbank under a franchise agreement with Accor. This marks Trilogy Hotels' first venture into the Melbourne market, amidst its rapid expansion across Australia. The hotel is owned by Nadathur Group (a Singapore privately owned company).

Located at 167 City Road in Southbank, the hotel is situated in one of Melbourne's most vibrant entertainment and cultural precincts. The rebranding to ibis Styles Melbourne Southbank underscores Trilogy's commitment to providing flexible and agile management solutions for hotel owners. Accor will serve as the franchise partner, offering brand distribution and access to its loyalty program.

The property features an on-site restaurant, coffee shop, bar, and 24-hour front desk services. Its prime location places guests at the heart of Melbourne's cultural and entertainment district, with Crown Melbourne directly opposite, and the Melbourne Convention and Exhibition Centre just steps away for business guests. Cultural landmarks such as the National Gallery of Victoria, Arts Centre Melbourne, and the Royal Botanic Gardens are within walking distance.

The hotel embraces ibis Styles' distinctive design-led philosophy, featuring vibrant social spaces, playful interiors, and unique artistic elements that inspire creativity and connection.

For the hotel's existing team members, the move to Trilogy Hotels' management represents new opportunities for professional development and career growth.

Hotel Website
Asia Pacific Australia Southbank

The stylishly designed hotels where the little extras don’t cost extra! A non-standardised economy and design brand aimed at all those who are looking for “the best of the best”, ibis Styles offers an all-inclusive package, with room rates including breakfast and internet access. Situated in the heart of cities and in other major centres of activity, each establishment has its own distinct personality and reflects a colourful, bright and...

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.

Formed in 2023, Trilogy Hotels brings independent operational excellence to the hotel industry in Australia and New Zealand for investment-grade assets. Backed by the significant industry experience of each of its founders, Trilogy offers a new chapter of growth for the region’s hotel industry.