Imperial Hotel Gold Coast
LXR Hotels & Resorts Debuts in Australia with New Signing in South‑East Queensland, continuing Hilton’s Expansion in the Region
Hilton (NYSE: HLT) today announced the signing of an iconic Gold Coast hotel with Islander Hotel Trading Pty Ltd. The property will introduce LXR Hotels & Resorts to Australia in early 2027 after a renovation. The new hotel marks a significant milestone in Hilton’s expansion in Australia, bringing LXR Hotels & Resorts bespoke personal service and timeless pursuit of adventure to the South-East Queensland coast.
Launching under the LXR brand in 2027, the hotel formally known as Palazzo Versace and currently operating as The Imperial Hotel, will feature 200 rooms with a striking blend of grand neoclassical architecture and Italian-inspired interiors, offering guests direct access to the Gold Coast Broadwater and proximity to key attractions including Marina Mirage.
As the brand’s first Australian property, this hotel will be a natural addition to the hand-picked collection that makes up LXR Hotels & Resorts. Each LXR property celebrates the unique heritage and essence of its locale to deliver truly one-of-a-kind experiences. Guests will discover bespoke service, captivating design, and immersive cultural experiences set within Australia’s premier leisure destination.
Globally, LXR Hotels & Resorts has 36 properties either operating or in the pipeline. The brand recently celebrated the openings of Cameo Beverly Hills and first entry into France with the opening of Sax Paris, and will open another highly anticipated property with Sandblu Santorini in Greece alongside The Den in India later this year. In the next three years, the brand will continue to expand across Asia Pacific in sought-after destinations such as Niseko, Phuket and Da Nang, building on the success of ROKU KYOTO –the brand’s first Forbes Travel Guide Five-Star hotel—and Umana Bali.
LXR Hotels & Resorts will join Hilton’s growing collection portfolio in Australia alongside Curio Collection by Hilton and Tapestry Collection by Hilton, further strengthening the company’s presence in the luxury and lifestyle space and offering guests a wider range of distinctive, locally inspired stays across the country.
The hotel will be part of Hilton Honors, the award-winning guest loyalty program for Hilton's 26 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app.
Read more about LXR Hotels & Resorts at stories.hilton.com.