Storii Assagao

ITC Hotels Signs Storii Assagao, expands presence in Goa

ITC Hotels Limited today announced the signing of a management agreement for a 51 key hotel in Assagao, North Goa, under its fast-growing Storii by ITC Hotels brand. The hotel is envisioned as a distinctive hospitality offering inspired by the region's vibrant character attracting travellers to its dynamic culinary treasure, natural beauty, boutique retail experiences, and proximity to the state’s celebrated beaches and attractions.

Proposed Storii by Itc Hotels Assagao, Goa (rendering Image).png ......

Proposed Storii by Itc Hotels Assagao, Goa (rendering Image).png

Photo by ITC Hotels

Storii Assago will feature well-appointed rooms and suites, an all-day dining restaurant and a range of dining, social and recreational experiences. The signing further strengthens ITC Hotels' presence in Goa across various brand and reinforces its strategy of expanding across high-potential leisure markets.

The signing also marks a significant addition to ITC Hotels' growing presence in North Goa, a market that continues to benefit from strong tourism demand, improving connectivity, and increasing preference for experiential leisure travel. With its strategic location and proximity to key tourism hubs, its tree-lined avenues, charming neighbourhoods, and evolving hospitality landscape, Storii Assagao is well-positioned to become a preferred choice for travellers exploring the region.

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Asia Pacific India Assagao

Storii by ITC Hotels’ is a collection of handpicked properties, designed to satiate the ever evolving needs of the discerning traveller by offering a unique experience-led stay that is atypical, immersive, bespoke and co-exists in harmony with the environment as well as the local community. Consisting of intimate sized properties in the premium segment, Storii will exist at diverse destinations - breath-taking locales or sites steeped in...

ITC’s hotels business is inspired by its vision to promote India’s rich tourism heritage. One of India’s largest hotel chains, with a collection of more than 100 hotels in over 70 destinations, ITC's hotels have redefined the fine art of hospitality. ITC operates its hotels under four distinct brands; ‘ITC Hotel’ at the Luxury end, ‘WelcomHotel’ in the 5 star segment, Fortune in the mid-market to upscale segment and ‘WelcomHeritage in the...