Storii Assagao

ITC Hotels Signs Storii Assagao, expands presence in Goa

ITC Hotels Limited today announced the signing of a management agreement for a 51 key hotel in Assagao, North Goa, under its fast-growing Storii by ITC Hotels brand. The hotel is envisioned as a distinctive hospitality offering inspired by the region's vibrant character attracting travellers to its dynamic culinary treasure, natural beauty, boutique retail experiences, and proximity to the state’s celebrated beaches and attractions.

Proposed Storii by Itc Hotels Assagao, Goa (rendering Image).png ......

Proposed Storii by Itc Hotels Assagao, Goa (rendering Image).png

Photo by ITC Hotels

Storii Assago will feature well-appointed rooms and suites, an all-day dining restaurant and a range of dining, social and recreational experiences. The signing further strengthens ITC Hotels' presence in Goa across various brand and reinforces its strategy of expanding across high-potential leisure markets.

The signing also marks a significant addition to ITC Hotels' growing presence in North Goa, a market that continues to benefit from strong tourism demand, improving connectivity, and increasing preference for experiential leisure travel. With its strategic location and proximity to key tourism hubs, its tree-lined avenues, charming neighbourhoods, and evolving hospitality landscape, Storii Assagao is well-positioned to become a preferred choice for travellers exploring the region.

Hotel Website
Asia Pacific India Assagao

Storii by ITC Hotels’ is a collection of handpicked properties, designed to satiate the ever evolving needs of the discerning traveller by offering a unique experience-led stay that is atypical, immersive, bespoke and co-exists in harmony with the environment as well as the local community. Consisting of intimate sized properties in the premium segment, Storii will exist at diverse destinations - breath-taking locales or sites steeped in...

Established in 1975, ITC Hotels has grown to encompass over 150+ hotels across 90+ destinations in India, Sri Lanka and Nepal. ITC Hotels blends India’s rich tradition of hospitality with globally benchmarked services, offering a collection of hotels and resorts that reflect the culture and ethos of each destination. The group operates under seven vibrant brands: ITC Hotels, Mementos, EPIQ Collection, Storii, Welcomhotel, Fortune Hotels and...