Cambridge House, Auberge Collection

Cambridge House, Auberge Collection, the centuries old landmark which has welcomed tastemakers and world shapers throughout its illustrious history, is set to become London’s most vibrant, experience-driven luxury hotel. Building on this historic legacy and as part of Reuben Brothers’ visionary £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, the house has been meticulously restored and thoughtfully reinvented, reflecting Reuben Brothers commitment to preserving its character, craftsmanship and heritage. Cambridge House, Auberge Collection will introduce the award-winning hospitality brand’s experiential luxury, highly personal service, destination dining offering and a flagship Wellbeing by Auberge destination to the global capital. The imaginative revival of this historic property at 94 Piccadilly - the former ‘In & Out’ Naval and Military Club - aims to capture the true spirit of London to provide a captivating new Mayfair destination for Londoners and international visitors alike. 

Poised between the serenity of Green Park and vibrant Shepherd Market, the 102-room hotel and residences will be both retreat and social hub. Classically English yet drawing on the eclectic influences that define Great Britain today, it will appeal as much by day as by night. Their debut hotel in the UK, two leading designers will bring the property’s intriguing duality to life: Jean-Louis Deniot overseeing the transformation of the hotel and its guest spaces, and Laura Gonzalez designing the signature bar, industry-leading wellbeing facilities and a members club, which is due to open later in 2027. 

Encompassing several historic properties, the Georgian mansion at the heart of the hotel is a London icon – a gracious, Grade I-listed, Palladian-style home commissioned by the 2nd Earl of Egremont in 1756, and home to the most illustrious families of the Georgian era, including its namesake, The Duke of Cambridge. It has served as both a noble townhouse and clubhouse, built to entertain the political and social elite of the age, from hosting Queen Victoria to serving as Lord Palmerston’s proxy of 10 Downing Street as Prime Minister. Its renown grew further as the home of the ‘In & Out’ Naval and Military Club from 1865 to 1999.

The culinary centrepiece of Cambridge House, Auberge Collection will be Major’s, a new restaurant from Major Food Group, the renowned hospitality innovators behind CARBONE, Torrisi, ZZ’s Club, and a host of other industry-defining concepts across the globe. At Major’s, for the first time, MFG will bring its mastery of the American chophouse into conversation with the storied traditions of the London grill. Set within the majesty of Cambridge House’s restored Georgian ballroom and jasmine-fringed courtyard, the restaurant aims to join the ranks of Mayfair’s most essential rooms.

Every detail of Major’s has been carefully considered, beginning with a menu that celebrates exceptional British ingredients and the farmers, fishermen, foragers and hunters behind them. The experience unfolds with an irresistible sense of ceremony and energy, as guests indulge in abundant seafood towers, formal caviar service and a signature offering of fine meat, fish and game. British makers have been enlisted to create bespoke elements throughout — from an array of china to trolleys designed for carving spit-roasted Prime Rib and other tableside gestures. At the bar, an extensive drinks list will feature no fewer than 10 takes on the martini, complemented by a wine programme drawing on one of London’s most formidable cellars.

Inspired by Britain’s healing lore and informed by its Roman bathhouses, the hotel will introduce Auberge’s holistic wellbeing offering to London across an expansive three-floor space. Extensive hydrotherapy facilities, a heated swimming pool and six treatment rooms will be complemented by a circular relaxation lounge, with a fire pit set at its centre. The gym, immersive studios, wet and heat rooms and the bathhouse will all encourage an element of social connection integral to Auberge Collection’s Joy of Wellbeing ethos.

As a new social centre, the hotel will feature event spaces suited to every occasion. Channelling the Georgian era’s opulence, the property’s restaurants, bars and private rooms can accommodate events of every size and concept. 

The opening comes at an exciting time of thoughtful and strategic expansion for Auberge Collection. In 2025, the brand opened Collegio alla Querce, Auberge Collection in Florence, Italy and The Woodward, Auberge Collection in the heart of Geneva. The properties join two existing Auberge properties in Europe, Domaine des Etangs, Auberge Collection in France and Grace Hotel, Auberge Collection in Santorini, Greece. Auberge Collection will also open The Knox, Auberge Collection in Dallas, Texas in 2027. Earlier this year, the brand launched Auberge Safari, comprising nine extraordinary properties across Tanzania's most iconic wildlife locales. 

Rates start at £1250, on a room only basis, reservations are now available from 1st April 2027. For more information, please visit auberge.com/cambridgehouse.