STR has formed STR Analytics (www.STRanalytics.com) to extend its range of analytical services and creative applications to the hotel industry. This new endeavor will satisfy the demand for more in-depth and comprehensive analysis of STR products, including Performance, Census, and Pipeline databases. STR Analytics will be directed by Gregory Hartmann, MAI, CHA, from offices in Boulder. Hartmann heads a team that includes seasoned hotel data analysts and consulting veterans Steve Hennis and Carter Wilson, along with several senior professionals holding advanced degrees in a variety of business disciplines. Hartmann previously was Managing Director of HVS's Boulder office, which he established in 1993. Hennis and Wilson each held Senior Vice President positions in the Boulder office of HVS and focused on devising analytical tools, models, templates and research for the firm. Between his tenure with HVS and joining STR Analytics, Hennis focused on real estate due diligence, research and hotel analysis for Destination Hotels and Resorts and later, Hospitium, a hotel research and advisory firm he founded in 2006. Orly Ripmaster joins the STR Analytics team six years of operational and analytical experience in the hotel sector along with a Bachelor of Arts degree from Harvard and two master's degrees-including one in Hospitality Management. General Management USA & Canada United States Colorado Boulder