Rock joins Vail Resorts from Intrawest's Snowshoe Mountain Resort in W.V., where he was president and chief operating officer since 2005. He also has simultaneously served as president of Intrawest Spain since 2009, overseeing operations of the Madrid SnowZone. At Snowshoe, Rock was responsible for significantly growing resort revenue, increasing guest satisfaction scores and developing strong community partnerships.
From 2003-3005, Rock was chief operating officer and general manager of Durango Mountain Resort in Colorado, where he grew resort revenue, introduced two new season pass products to increase ticket revenue and implemented new service standards that resulted in increased guest satisfaction scores. He held several leadership positions in lodging and golf operations, human resources and sales at Stratton Mountain Resort in Vermont from 1998-2003. Rock began his career in the mountain resort industry at Bristol Mountain Resort in Canandaigua, N.Y., directing marketing and sales for the ski resort from 1996-1998. Rock was a lieutenant in the U.S. Army from 1987-1990. He received his bachelor's degree from Clemson University in 1987.
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