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Appointment Sales & Marketing

Jack Schmidt has been appointed as Director of Sales and Marketing at The Carolina Inn (Destination Hotels & Resorts)

Destination Hotels
Chapel Hill, North Carolina, United States
Jack Schmidt
Jack Schmidt joins The Carolina Inn with over 25 years of sales and marketing experience. His most recent role was Regional Vice President of Sales and Marketing for Destination Hotels & Resort’s northwest properties that include the Suncadia Resort near Seattle, Washington and Skamania Lodge near Portland, Oregon where he oversaw their sales and marketing efforts. He also worked with the Destination team at Sunriver Resort to identify synergistic opportunities between the three properties. Prior to joining Destination Hotels & Resorts, Mr. Schmidt was the Chief Marketing Officer for Benchmark Hospitality International responsible for the entire company’s direct sales and marketing efforts. He oversaw the company’s enterprise sales and marketing system, the national database of meeting planners, all revenue management functions, global distribution, advertising and promotion, the company’s national awareness campaign, interactive marketing, customer relationship management programs, as well as sales training and compensation programming. Mr. Schmidt studied hospitality management at Widener University in Delaware and the University of Nevada, Las Vegas. He has been an adjunct professor teaching hospitality sales and marketing and co-authored the original sales training materials for the International Association of Conference Centers. Mr. Schmidt also has served on the International Association of Conference Centers board of directors for three terms, and is a past chairman of the America’s board of directors for the Hospitality Sales and Marketing Association International.
Sales & Marketing USA & Canada United States North Carolina Chapel Hill
Destination Hotels
Management CompanyHotel Group

Destination Hotels Management is a subsidiary of Lowe Enterprises, a Los Angeles-based investment, development and real estate firm, operating full- and select-service hotels and resorts from coast to coast. Its current portfolio consists of the following leading brands: Aloft Hotels, Embassy Suites and DoubleTree by Hilton Hotels and Marriott International's Autograph Collection.