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Appointment Sales & Marketing

Jeffrey V. Farina has been appointed as Senior Vice President of Business Development at Prism Hotels & Resorts

Prism
New York, New York, United States
Jeffrey V. Farina
Officials at Prism Hotels and Resorts today announced that Jeffrey V. Farina has joined the company as senior vice president of business development. He will focus on seeking new third-party hotel management contracts, as well as joint-venture acquisitions. He will be located in Prism’s New York office. Previously Farina was vice president of development for Windsor Capital Group, a privately held hotel management and development firm. He is a former vice president development, Wyndham Hotels & Resorts, where he sourced projects both in the U.S. and Canada. He previously was chief development officer, Benchmark Hospitality International, a national hotel management company. Farina’s career also includes more than a decade of operational experience, primarily in sales and marketing for upper upscale and luxury hotels, resorts and conference centers. He holds Bachelor of Business Administration and MBA degrees from Iona College and currently is an adjunct professor in the hospitality management program of Monroe College. He is a former president and chairman of the International Association of Conference Centers (IACC).
Sales & Marketing USA & Canada United States New York New York
Prism
Hotel GroupManagement Company

Founded in 1983, Prism Hotels & Resorts operates and invests in hotels ranging from luxury to premium-branded, focused-service segments, and is approved by all the major brand groups. Historically, about half the company’s portfolio is conventional, long-term contracts with the remainder distressed properties for lenders who have taken back hotel real estate.