Adrian Croft has been appointed as Director of Sales & Marketing at Banyan Tree Phuket

Adrian Croft
Mr Croft started his career at Banyan Tree in 2006 as the Director of Sales, UK where he successfully managed leisure accounts and business out of the UK. He also held the role of Director of Sales & Marketing for Angsana Riads Collection, Morocco where he was involved in pre-opening and opening of six riads, responsible for marketing plans, rates and sales strategy. With the experience gained from his most recent role as Regional Director, Marketing – Europe, he will be a valuable asset in growing the market for Banyan tree Phuket, which has remained a favourite with European travellers since opening in 1994. Mr Croft’s appointment comes at an opportune time as Banyan Tree Phuket is about to embark on repositioning campaigns for the premium villa categories including Double Pool Villa and Spa Pool Villa. The DoublePool Villas at Banyan Tree Phuket bring the concept of a ‘resort within a resort’ where each of the 24 villas have a land area of between 1,300 to 2,500sq m each, in one, two and three-bedroom configurations. Exclusively tucked away from the world and surrounded by private, expansive gardens, DoublePool Villas offer guests an oasis of tranquillity.
Sales & Marketing Asia Pacific Thailand Phuket

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” - SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans across 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries.