Ajoy Kumar MisraAjoy Kumar Misra, B.E. (Hons.), Civil, MBA has been appointed Deputy Chief Executive Officer of Tata Global Beverages Limited. Previously, Misra was Senior Vice President, Sales & Marketing, for Taj Hotels Resorts & Palaces. Misra joined the company from Tata Administrative Service in 1980. His 31-year tenure included a variety of notable positions, from Sales and Marketing to Operations. A key milestone following the recent inception of the Taj Hotels Brand Architecture restructuring that he orchestrated as Sales and Marketing chief was its selection for a case study by the Harvard Business School. Misra represented Taj in industry organizations like The World Travel and Tourism Council, India Initiative (WTTC), World Tourism Organization (WTO), Hotel Association of India (HAI), Bombay Chamber of Commerce and Industry and Confederation of Indian Industry (Cll). He served as General Manager of the Taj President Hotel in Mumbai and Area Director in the Sri Lanka and Maldives regions. He is also Chairman of Northern India Hotels Limited and as a Director of Piem Hotels Limited, Taj GVK Hotels and Resorts Limited, Roots Corporation, NourishCo Beverages Limited, Mount Everest Mineral Water Limited and Taj Madras Flight Kitchen Private Limited.