Verlaan joins Magnolia Hotel Denver after working in hospitality sales and operations in The Netherlands. He most recently handled national corporate sales for Sandton Hotels group, a boutique hotel company that manages more than 20 properties in Western Europe. While at Sandton he was responsible for oversight of corporate, government, consortia and travel agent sales for the company. He also played an integral role in the company’s new business acquisition strategy overseeing hotel transitions when properties were brought into the collection.
He holds a degree in international hospitality management from CHN University in The Netherlands and has a certificate of international business studies from the University of Maastricht. Verlaan is fluent in Dutch and German, and also speaks Spanish and French.