James Franks has been promoted to General Manager at The Hilton College Station Hotel and Conference Center

James Franks
Sage Hospitality and the Hilton College Station Hotel and Conference Center are pleased to announce the recent appointment of James Franks as the General Manager of the highly respected Brazos County hotel. Franks was promoted from Hotel Manager after having been with the property for more than four years. Before joining the Hilton College Station in 2008, he opened the Hotel ZaZa and The Woodlands Waterway Marriott Hotel and Convention Center, both in Texas, in various senior leadership roles. His more than 20 years of experience in the hospitality industry includes 12 years of service to hotels in Texas. “James clearly lives and breathes the ‘Howdy!’ culture that the Hilton is known for,” says Jim Darter, Senior Vice President of the Full Service Division at Sage Hospitality. “He is a tremendous leader and we are highly confident that he has the right skills and attitude to continue to drive excellent results with this hotel and the College Station community.” Franks will be the first new general manager at the Hilton in 18 years following Barron Hobbs.
General Management USA & Canada United States Texas College Station

Sage Hospitality Group is a purpose-led and award-winning hospitality development, investment and management company based in Denver, Colo. Sage’s four companies – Sage Hotel Management, Sage Restaurant Concepts, Sage Studio, and Sage Investments – work together to deliver on the promise of artful hospitality, setting a new standard for guest experiences by creating places that people want to go to, not through.