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Appointment General Management

Jane Mackie has been appointed as Vice President, Fairmont Brand at FRHI Hotels & Resorts (FRHI)

FRHI
Toronto, ON, Canada
Jane Mackie
In her new role, Mackie will lead the Fairmont brand, developing brand strategy, focusing on refining and articulating the brand positioning and communicating Fairmont Hotels & Resorts brand messaging. As part of her responsibilities, Mackie will also define strategies to further enhance Fairmont's competitive position in the luxury hotel segment. She will lead a dedicated brand team in setting brand standards for product, service and communications and will personally lead Fairmont's sustainability strategies for which the brand has long been renowned. Mackie brings over 20 years of hospitality experience to her new role including work in sales and marketing, brand strategy, partnerships and revenue generation. She began her career at Starwood Hotels & Resorts Worldwide and held a series of progressive executive positions over her 11 years with the company, including vice president, advertising and promotions, North America and vice president, marketing, Sheraton Hotels & Resorts. Additional roles included vice president, marketing for Loews Hotels, Viceroy Hotels and Resorts and Cape Advisors/Cape Resorts Group. In 2011, she joined Club Quarters as staff vice president, revenue planning. Mackie holds a MBA from New York University, Leonard N. Stern School of Business and a Bachelors Degree in Economics from Brown University.
General Management USA & Canada Canada Toronto
FRHI
Hotel Group

Three distinct brands, Fairmont, Raffles and Swissôtel, have combined to provide the world's finest accommodations for discerning travelers - giving our customers easier access to more destinations. Elegant accommodations and impeccable service in the world's finest destinations are elements that all of our brands share. However, our three brands also maintain their identities and traditions: Fairmont as a landmark presence integrated into...