Jeffrey “JC” Converse has been appointed as Director of Food & Beverage at Miramonte Resort & Spa, A Destination Hotel

Jeffrey
Converse joins Miramonte from the Aramark Sports and Entertainment beverage alcohol service and sales program at the Anaheim Convention Center where he served as Beverage Operations Manager. A top-performing food & beverage professional, Converse is credited with combining sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive markets. He possesses exceptional expertise in strategic concept and menu development while meeting the bottom line. In his new role at Miramonte, Converse will oversee the food and beverage operations at the resort and ensure the culinary offerings meet and exceed guests’ needs. Converse will focus on increasing revenue and maximizing the financial performance of the department while also maintaining employee and guest satisfaction.
Food & Beverage USA & Canada United States California Palm Springs

Destination Hotels Management is a subsidiary of Lowe Enterprises, a Los Angeles-based investment, development and real estate firm, operating full- and select-service hotels and resorts from coast to coast. Its current portfolio consists of the following leading brands: Aloft Hotels, Embassy Suites and DoubleTree by Hilton Hotels and Marriott International's Autograph Collection.