Sheena Shee has been appointed as Sales and Marketing Director at Pan Pacific Perth

Sheena Shee
Former Tourism Western Australian International Market Manager Sheena Shee has been appointed the new Sales and Marketing Director at the recently refurbished Pan Pacific Perth. Sheena Shee was the head of International markets at WA Tourism for the last six years and responsible for four core markets: China, Hong Kong, Japan and Korea. She brings with her an outstanding ability to connect to stakeholders, cross-cultural skills, a ‘can do’ attitude and a proven track record in delivering business results. Ms Shee has played a vital role in developing North Asian markets for the Western Australian tourism industry. As a member of Tourism WA’s international marketing team, she contributed to the significant growth of the China market into WA, an increase of $137 million or a 42.5 per cent increase in visitor expenditure since 2011, which was the inaugural year for the state. Ms Shee also has past experience as Sales and Marketing Director in several high-end hotels in Singapore, Vietnam and China.
Sales & Marketing Asia Pacific Australia Perth

Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development.