Brigette Bienvenu named Director of Sales & Marketing at W Fort Lauderdale
W Fort Lauderdale has appointed Brigette Bienvenu as the new Director of Sales and Marketing. In the role, Bienvenu’s overall responsibility is to manage the property’s reactive and proactive sales efforts in order to achieve booking goals and drive revenue. Specific duties include implementing the brand’s initiatives and service strategy, managing the marketing budget, building long-term, value-based customer relationships, and providing day-to-day leadership to sales associates. Bienvenu joins the W Fort Lauderdale team with more than 10 years of experience as a Director of Sales and Marketing for high-end hotels in Florida and California, including two years with the W brand. In her most recent position as Director of Sales and Marketing at W Hollywood Hotel & Resorts, Bienvenu achieved outstanding group sales and positively impacted the transient rate by redesigning the hotel’s sales deployment. She started out in her career at the Doubletree Grand Hotel Biscayne Bay in Miami, and from there, went on to serve as Director of Sales and Marketing at Hilton Fort Lauderdale Beach Resort and Hilton Miami Downtown. Bienvenu graduated from Loyola University in New Orleans with a Bachelor degree in Communications, and has been recognized multiple times for her high individual achievement against revenue goals.
