Ketchum director Sara Garibaldi has been promoted to the new role of managing director of the firm's newly created Travel & Economic Development industry sector. Most recently serving as a group manager and brand practice director, Sara's promotion is timed to Ketchum's strategic shift to a communications consultancy structured around 14 industry sectors. In her role as Travel & Economic Development sector leader, Sara brings 15 years of experience gathered at the top PR agencies leading integrated marketing communications campaigns across diverse industries including travel & hospitality (destinations, airlines & hotels), spirits & beverages, financial services, retail & apparel, consumer packaged goods and home & lifestyle clients. She's a brand marketer at heart with rich experience in travel & hospitality. Specifically, she managed all PR efforts for the Puerto Rico Tourism Company for four years (from 2004-2008), including work for Rums of Puerto Rico and currently leads the global relationship with the Puerto Rico Tourism Company and Department of Economic Development & Commerce (since May 2017 through present day) working on many cross-collaborations between the government of Puerto Rico and private tourism industry partners (from hotel chains to cruise lines to airlines). She helped navigate the team through Hurricane Maria and at the six-month mark, tourism already showed strong signs of a comeback with public relations as the primary driving force of the communications strategy immediately post-Maria. Sara completed her MBA from NYU's Stern School of Business in Marketing & Finance in 2007. In addition to receiving numerous Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI) for her tourism campaigns, in 2014, she was named one of PRWeek's "Top 40 under 40" and won PRWeek's 2013 Campaign of the Year. Sara can be reached via [email protected]. Sales & Marketing USA & Canada United States New York New York