Heather Laverne has been appointed as Vice President – Customer Engagement, Loyalty and Partnerships for EMEA at Hilton’s European Head Office

Based in Watford, UK, at Hilton's European Head Office, Canadian-born Laverne will lead a team focused on creating and growing direct relationships with customers through delivering exceptional branded experiences.

Laverne joins Hilton from American Express where she served in leadership roles for more than 13 years. Most recently, she served as Vice President, International Premium Products where she owned the product strategy for American Express' iconic portfolio of charge products including Centurion, Platinum, Gold and Green cards, across 90 countries.

Laverne completed her undergraduate studies in marketing from the University of Guelph and earned her MBA from Queen's School of Business.