Saadiyah Hendricks has been promoted to Area PR & Communication Manager Middle East and Africa at Radisson Hotel Group Cape Town Area
Saadiyah has worked for the Radisson Hotel Group for over two years and has contributed enormously in her time with our company, particularly in growing our strong brand position across the African continent.
In her new role, Saadiyah will have the responsibility of supporting all MEA hotels in PR & Communications with the aim of increasing the awareness of our brands and enhancing our brand reputation. She will work closely with her colleagues both within the area as well as other areas to ensure a feeder market approach to the cross-selling of our hotels across the group. Naturally, she will be aligned with the Corporate PR team to push our global initiatives in-line with the five year plan. She will report directly to me and continue to be based primarily in the regional Cape Town office.