Max Scherff has been appointed as General Manager at The Red Lion Inn

Max Scherff has been appointed general manager at The Red Lion Inn. In his new role, Scherff will oversee the historic hotel's operational strategy to ensure flawless execution of Main Street Hospitality's quality standards of service and hospitality.

Max Scherff

As general manager, Scherff will be responsible for creating and maintaining a customer-driven hotel. He will also oversee and inspire employees to meet and exceed guest expectations by consistent delivery of both product quality and service excellence. Additional responsibilities include collaborating with Main Street's vice president of operations and director of finance on budget concepts for the entire property.

Prior to his new role at The Red Lion Inn, Scherff worked at Canyon Ranch in Lenox, MA. While there he served as the hotel director, and beforehand the food and beverage director. Additional experience includes the assistant food and beverage director/director of banquets at the Omni Shoreham in Washington, D.C., and the assistant food and beverage director at the Omni William Penn in Pittsburgh, PA. Before heading to the east coast, Scherff worked in San Francisco holding leadership roles at The Palace Hotel and the Fairmont, where he was named employee of the year in 2011.

General Management USA & Canada United States Massachusetts Stockbridge

Founded in 2013, Main Street Hospitality is built on three generations of hospitality leadership, deeply committed to genuine experiences for guests and remarkable results for their partners. They are owners, operators, and designers of unique hotels. As owners and operators of some of the most distinctive hotels in the Berkshires, the company's mission is to deliver unparalleled experiences for guests, employees, and owners through an...