Cecile Sandral-Lasbordes has been appointed as Director of Public Relations and Marketing at Sofitel Los Angeles at Beverly Hills

Sandral-Lasbordes formerly implemented strategic marketing, communication, e-commerce and social media strategy as PR and Marketing Manager, executing Sofitel key rituals and standards stemming from French heritage and culture. Prior to her time at Sofitel LA, Sandral-Lasbordes developed guest experience and marketing initiatives at Sofitel Brussels Le Louise and ACCOR Odyssey Paris.Sandral-Lasbordes will be the official spokesperson of Sofitel Los Angeles at Beverly Hills, and work closely with the PR agency to translate the hotel's business objectives into marketing and communication strategies that drive revenue.