Liz Johnson has been appointed as Director of Sales and Marketing at Salmon Falls Resort and Edgewater Inn Restaurant & Marina
Liz Johnson has been appointed Director of Sales & Marketing for Salmon Falls Resort, an intimate full-service waterfront resort in Ketchikan, Alaska, and its sister property Edgewater Inn Restaurant & Marina. In her new role, Johnson will be responsible for leading a revenue-driven sales team and overseeing both resorts' advertising, public relations, social media and branding initiatives.
Johnson brings more than 12 years of travel industry experience to the duo of Alaskan resorts. Most recently, she served as Interim Director and Tourism Manager for Visit Seattle, establishing and implementing highly visible strategic marketing plans in key European markets in order to increase travel and spending in the destination. Prior to working for Visit Seattle, she served as Account Manager of Global Sales for international airline Icelandair. Johnson's background also includes numerous roles in Alaskan tourism, including sales positions at CIRI Alaska Tourism Corporation and Explore Fairbanks, and she served on the Visit Anchorage Board of Directors. She graduated with a Bachelor of Arts degree from the University of Oregon and continued her business and marketing education at the University of Washington.