Amber Broadaway has been appointed as President & Chief Operating Officer at Solitude Mountain Resort
Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude's operations and driving the profitability and growth of the destination by constantly improving the guest and employee experience.
Amber started at Sugarbush in 2013 as Manager, Risk & Safety. Today, as Vice President of Guest Services & Safety, she has expanded her role and responsibilities and oversees Risk & Safety, Guest Services, Parking Operations and the Public Events operational departments, as well as Communications & Public Relations, on-site Brand Management, and Charitable Giving & Donations.
Amber has been responsible for numerous integral initiatives that have led to nationally recognized awards throughout her career at Sugarbush, including NSAA's Best Guest Safety Program (2020), Vermont Governor's Excellence in Workplace Safety (2018), Best in Service East by Ski Magazine (2018), and runner-up of NSAA's Best Employee Safety Program (2020).
Amber and her family will relocate to Utah and she will report directly to Sky Foulkes, Central Region Chief Operating Officer of Alterra Mountain Company.