Wendy Mallas has been promoted to Director of Sales & Marketing at The Westin Riverfront Resort & Spa Avon, Vail Valley

Mallas joined The Westin Riverfront team in 2017 as a Leisure Sales Manager and has worked her way up to Director of Leisure Sales and now Director of Sales & Marketing. A graduate of Southeastern Louisiana University, Mallas previously spent nearly 20 years launching new properties for ski industry leader Vail Resorts, finally overseeing the Ritz-Carlton Residences, Vail. She also served as part of their international sales team.

Since joining The Westin Riverfront team, Mallas has been key to driving strong leisure sales through multiple avenues, including spearheading the creation of the Westin RECOVER program, a partnership with multiple Vail Valley medical facilities to host medical tourists. She also serves as the consortia liaison for the hotel's affiliations with Marriott's Luminous Program, American Express Fine Hotels and Resorts, and Travel Leaders Select Programs. A member of the Colorado Hotel & Lodging Association and the Vail Valley Partnership, Mallas is active in the Vail Valley community, volunteering with several non-profits, including the Vail Valley Salvation Army and Vitalant-Colorado.