Industry Update
Appointment20 July 2021

Robin Spindel

Named VP of Marketing
At Synergy Global Housing (Synergy) in New York - NY, USA

Robin Spindel

Today, Synergy Global Housing (Synergy) named Robin Spindel as its new VP of Marketing. Spindel will operate out of Synergy's New York office and report to International President, Stephen Hanton. In her new role, Spindel will oversee the company's global marketing strategy and execution.

Spindel brings over 20 years of experience creating and developing teams, building and managing marketing operations, and guiding agency partners. Most recently, as EVP of Marketing for an international serviced apartment company, she proved pivotal in doubling the company's annual revenue during her tenure, expanding its digital presence, and fueling the company's growth from a regional player to a global corporate housing company. Prior, Spindel served in numerous marketing executive roles for hospitality brands such as Ultimate Escapes, Insight Cuba, and Sherman's Travel.

Spindel's hire comes mere months after the company completed a bottom-up brand refresh, complete with a new icon, tagline, and aforementioned vision, mission, purpose, and value statements. The brand refresh aimed to appeal to a diverse global audience of extended-stay travelers, and along with its parent organizations, The Ascott Limited and CapitaLand Limited, firmly plant Synergy as the worldwide leader of extended-stay housing. Spindel will focus on the core areas of digital, content thought leadership, and supporting collateral to help grow domestic operations while further developing international brand recognition and appeal.

The Ascott Limited

The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 190 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.
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