Ferran Sanfelimon has been appointed as Managing Director at The Asbury Collection

The Asbury Collection has announced the appointment of Ferran Sanfelimon as Managing Director. Drawing upon more than 14 years of leadership experience at upscale independent and branded hotel properties across the U.S, Sanfelimon will now oversee all operations of Asbury Ocean Club, The Asbury Hotel, and Asbury Lanes in the heart of Asbury Park, New Jersey.

Ferran Sanfelimon

Sanfelimon joins The Asbury Collection from Luxe Hotels, where most recently he served as General Manager of Luxe Life Hotel NoMad. Previously, he was the Manager Director/Asset Manager of Atlanta Ramada Plaza by Wyndham Atlanta Downtown & Conference Center, part of the Gansevoort Hotel Group. Sanfelimon's extensive hotel leadership experience goes much further, including positions as Manager Director for properties of the Mark Geragos Hotels portfolio including Capri Southampton Hotel in New York, V Palm Springs Hotel and Pond Estate Luxury Retreat in Palm Springs, California, and Casa Tropicana Hotel in San Clemente, California, as well as General Manager of Liberty National Golf Club and Residences in Jersey City, New Jersey. Additionally, Sanfelimon served as a General Manager for Eurostar Hotels at the Exchange Hotel in New York, as well as The Dylan Hotel in New York, where Luxe Hotels honored him as General Manager of the Year in 2010.

Born and raised in Barcelona, Spain, Sanfelimon earned a Bachelor's Degree in Hospitality Management, Tourism, Hotel and Travel from Barcelona University - CETT. He has also received multiple certifications in hospitality leadership from Cornell University and New York University. Sanfelimon relocated from Barcelona to New York City in 1999, and continues to reside there with his wife Clara and their beloved chocolate lab Bella.

Ferran Sanfelimon is an alumnus of CETT Tourism & Hospitality Education Research – Class of 2000.

General Management USA & Canada United States New Jersey Asbury Park

Sage Hospitality Group is a purpose-led and award-winning hospitality development, investment and management company based in Denver, Colo. Sage’s four companies – Sage Hotel Management, Sage Restaurant Concepts, Sage Studio, and Sage Investments – work together to deliver on the promise of artful hospitality, setting a new standard for guest experiences by creating places that people want to go to, not through.