Jeff Smith has been appointed as Vice President and Managing Director at Omni PGA Frisco Resort

Having served over three decades in the hotel industry, and almost 20 at Omni Hotels and Resorts, Smith is a seasoned hospitality veteran and passionate leader. Smith was most recently general manager for Omni Frisco Hotel, and area managing director. In his new role with Omni PGA Frisco Resort, he will be the primary, strategic business leader, responsible for all aspects of the complex and the resort's operation, as well as leading the executive committee members in the development and implementation of property-wide and brand service strategies and implementation.

Jeff Smith

Smith has served in numerous leadership capacities throughout his career with Omni Hotels & Resorts, including area managing director, vice president of operations, and corporate director of rooms.

"Jeff joined Omni in 1994 and in that time has proven himself to be a service-driven leader, exemplifying our culture through his high energy, engaging style, and passion for mentoring talent," Peter Strebel, president at Omni Hotels & Resorts. "Jeff is established and beloved in the Dallas and Frisco communities, and we are confident he will build a strong team and lead them to a highly successful opening."

"After having a variety of roles and leadership positions throughout my career at Omni, it is an honor to be leading such a significant milestone for the brand with the opening of Omni PGA Frisco Resort," said Smith. "With the launch of sales and upcoming topping off ceremony, it's an exciting time for the brand and our growing property team."

Smith attended Michigan State University, where he earned a BA in business administration with a major in hospitality management. He also has an MBA from Rockhurst College. In his free time, he enjoys spending time with his wife, Emy, and their two children, Daniel and Anna Maria, traveling, being outdoors, and anything to do with Michigan State University.

Jeff Smith is an alumnus of The School of Hospitality Business at Michigan State University – Class of 1987.

General Management USA & Canada United States Texas Frisco

Omni Hotels & Resorts creates genuine, authentic guest experiences at 45 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options.