Dina Fenili Niekamp brings over 16 years of hospitality experience to her role as Director of Sales, Marketing & Brand at Miraval Resorts. In this position, Dina is responsible for driving consumer awareness, with a focus on the global expansion of the Miraval brand and spearheading the marketing and communications efforts for Miraval's three award-winning properties across the country. Dina also leads leisure and group sales efforts including staffing, sales optimization and the development of branding materials for direct sales. In 2021, Dina spearheaded a partnership with the National Alliance on Mental Illness (NAMI), the nation's leading voice in mental health, to launch a series of staff resources, guest events and programs that promote the intersection of mindfulness and mental wellbeing. Prior to her current role, Dina served as the Director of Brand & Marketing at Miraval Resorts.
Additionally, Dina serves on behalf of Miraval as a member of the Global Wellness Institute's Diversity, Equity and Inclusion Council, whose purpose is to create a positive impact on the wellness of global society by promoting innovated wellness-based approaches to elevate and seed greater unity, respect, and inclusion for all.
Before Miraval, Dina was the Director of Sales and Marketing at the Kimpton Gray Hotel in Chicago, Ill., where she oversaw the launch of the property in 2016. There, she worked on a variety of activations and key partnerships for the hotel, such as launching Chicago's first plant-themed pop-up hotel in partnership with Garfield Conservatory and Orbitz. She also spearheaded various philanthropic initiatives as the Vice President of the nonprofit Daisie Foundation. One key initiative was to fundraise and donate over 500 backpacks and school supplies to elementary school students in need in Chicago. Over and above this, Dina was a member of Kimpton's Field + Brand Marketing Leadership Team contributing to 12 properties' brand marketing efforts. She was the recipient of the first-ever Kimpton Brand Innovator Award as well as the Bill Kimpton Chairman's Award.
Prior to her role at the Kimpton Gray Hotel, Dina served in various sales and marketing roles for brands such as Virgin Hotels world premiere in Chicago as Director of Sales & Marketing, Park Hyatt Chicago's Associate Director of Sales and the Elysian Hotel's (now Waldorf-Astoria Chicago) Sr. Sales Manager. She started her hospitality career in 2006, when she served as the Corporate Sales Representative at The Four Seasons Hotel and The Ritz-Carlton Hotel in Chicago. In her leisure time, Dina enjoys bringing wellness into her life to balance her busy lifestyle through yoga and swimming, as well as giving back to her local community through professional mentorship programs and community service. Dina loves spending time with her growing family, as she and her husband Tom welcomed their daughter Charlotte in November of 2021!