James Koh has been appointed as Regional Director for Southeast Asia & Pacific at Preferred Hotels & Resorts

In his new position as Regional Director for Southeast Asia & Pacific, James Koh - who is based in the company's regional headquarters of Singapore - is tasked with the retention and expansion of the brand's Southeast Asia and Pacific portfolio, which currently encompasses 110 member hotels, resorts, and residences located across Indonesia, Malaysia, Thailand, Singapore, Vietnam, Philippines, Myanmar, Australia, and New Zealand. A Singaporean Chinese national, Koh joins Preferred Hotels & Resorts with more than 16 years of progressive hotel industry experience in the region, spanning senior leadership roles in sales, revenue optimization, and hotel development. Prior to joining Preferred, Koh held several executive positions for WorldHotels, most recently serving as Regional Vice President of Hotel Development for Asia Pacific where he led regional development efforts as part of the company's hotel development team in Singapore. Earlier on in his career, Koh was based in Shanghai, where he served as the Senior Manager of Performance and Revenue Optimization for Greater China, overseeing the portfolio of hotels across Mainland China, Hong Kong, and Taiwan. Prior work experiences include management positions at Raffles Hotels and Grand Hyatt Singapore. James reports directly to Jonathan Newbury, Executive Vice President of Asia Pacific.