Mirian Ortega-Calle has been appointed as Director of Sales & Marketing at NoMo SoHo
NoMo SoHo, owned by real estate and investment firm Sapir Corp Ltd. ("Sapir") and managed by Highgate, is proud to announce the appointment of Mirian Ortega-Calle as Director of Sales and Marketing. In her new role, Ortega-Calle will provide executive leadership for the Sales & Marketing team, determine the property's strategic direction and drive brand awareness through Marketing, Public Relations and Social Media. Touting almost two decades of hospitality experience in New York City, Ortega-Calle has expert knowledge of Manhattan's competitive hotel landscape. She arrives to NoMo SoHo from Le Méridien New York, Central Park where she served as the Director of Sales and Marketing, helping to rebrand the property from the Viceroy Central Park. Previously, Ortega-Calle has successfully demonstrated her capabilities across a portfolio of top hotel brands including Hilton Worldwide, Marriott International, HEI Hotels & Resorts and Millennium Hotels & Resorts.
At NoMo SoHo, Ortega-Calle will expand business opportunities, increase revenue through the group and leisure verticals, and enhance relationships with the hotel's key partners. She will also promote NoMo SoHo's distinct spirit with both locals and travelers through various strategies. Ortega-Calle's coveted relationships and industry acumen coupled with her leadership have established her as a valuable asset.