Valentina Sobeshchuk has been appointed as Director of Sales & Marketing at Fairmont Maldives, Sirru Fen Fushi
Fairmont Maldives, Sirru Fen Fushi is pleased to announce the appointment of Valentina Sobeshchuk as the resort's new Director of Sales & Marketing. Having worked in the Sales and Marketing departments of some of the world's most iconic hotels and brands, Valentina brings with her a strong foundation of dynamic and result-driven hospitality experience with a deep understanding of the luxury market and the UHNW clientele. Based in Dubai, Valentina will lead the resort's global sales and marketing efforts, forge relationships with both new and existing luxury tour operators, create and implement a strategic sales plan, guide the Sales and Marketing Team and identify new business opportunities.
Valentina brings over 12 years of sales and marketing experience from within the luxury hospitality industry and was most recently Director of Sales and Marketing at W Dubai - The Palm. Prior to joining the team at Fairmont Maldives, Sirru Fen Fushi, she worked in key management and director roles, leading the sales teams at groups such as Rixos Hotels UAE, Mövenpick, gaining a wealth of experience globally in the hospitality sphere. Always striving for excellence, she continues to build on her already vast skill set and will be graduating in April of 2024 from Middlesex University Dubai with an MBA in Finance.
In 2020, Sobeshchuk achieved Salesperson of the Year at the Hotelier Middle East Awards, following her success in the re opening of Rixos Bab Al Bahr during pandemic; the property sold out one week prior to opening as a result of the campaigns devised by her and the team, which subsequently led to a huge spike in revenue and a 200% increase in sales from the local market. Over the course of 12 months, Valentina increased total revenue at her properties from US$16 million to $30 million and strives for this level of success at Fairmont Maldives, Sirru Fen Fushi.