Louise Bang has been appointed as Chief Sales and Marketing Officer, Caribbean and Latin America at Marriott International
Marriott International in the Caribbean and Latin America (CALA) announced strategic changes to its leadership team effective October 1, 2023. Louise Bang, who until now served as Regional Vice President of Sales and Distribution for the region, will become Chief Sales and Marketing Officer, taking over from Diana Plazas-Trowbridge, who advanced her career within the company to the role of Senior Vice President and Global Brand Leader, and will now oversee Marriott International's Select Service brands globally.
In her new position, Louise will be responsible for driving growth and revenue for the region and will lead consumer-facing strategies, including the disciplines of sales, marketing, public relations, brand management, and the loyalty program, Marriott Bonvoy. In addition, she will play a key role in ensuring that the region's strategies are aligned with the company's global objectives, driving hotel performance, and extending the competitive advantage of Marriott's portfolio of brands across the region. Louise will continue Marriott's successful projects in the region, including positioning City Express by Marriott, expanding the All-Inclusive by Marriott Bonvoy offering, and generating new growth opportunities, such as the recent partnership with Rappi to be launched later this year.
Born in Denmark and raised in Spain, Louise began a long career with Marriott International in 1996, expanding her experience and skills in the European, U.S. and Canadian regions, holding leadership positions in Marriott's Global Sales Organization, as well as the company's luxury segments, focused on The Ritz-Carlton brand. In 2020, Louise was appointed Regional Vice President of Sales and Distribution for CALA and as of October 1st of this year, Louise takes the reins of consumer initiatives in the Caribbean and Latin America region as Chief Sales and Marketing Officer.