Elena Alvarez has been appointed SVP of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International in Hollywood
Seminole Hard Rock has appointed Elena Alvarez as the new Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International. In this new role, the company veteran will be responsible for the development of brand activations and integrating assets across Hotels, Cafes, Retail, and Casinos including overseeing the development of new revenue-generating platforms. Alvarez will also continue to oversee the global marketing of the Cafe division of Hard Rock International. She reports to Jeff Hook, Executive Vice President of Marketing/CMO of Seminole Hard Rock Support Services and, with respect to brand partnerships, to Keith Sheldon, President of Entertainment.
Alvarez began her career with Hard Rock International as a Sales & Marketing Manager for Hard Rock Cafe Barcelona in 2005. Since then, Alvarez held key sales and marketing roles in the Europe, U.K. and U.S. Cafe divisions where she developed regional and global marketing strategies, brand programs, and corporate sponsorships across the company and franchise Cafe portfolio to drive top-line sales while heightening consumer awareness. In 2019 after her move to the U.S., Alvarez was promoted to Vice President of Global Sales and Marketing for the Cafe division where oversaw marketing in more than 150 Hard Rock locations (which will continue in her new role) and has proven to be an invaluable asset to the Hard Rock brand.
