Chay Steer has been appointed as Director of Lifestyle at Hotel Granada

Fulfilling Aparium's unique role of Director of Lifestyle, Chalyne "Chay" Steer brings nearly a decade of versatile business management and brand development expertise. Born in Kingston, JM and raised in Palm Beach, FL, Steer has always had a keen eye for creativity and a talent for fostering connection. Her extensive marketing background translates to her current role, allowing her to curate innovative programs and experiences for Hotel Granada's guests and local community visitors. Early in her career, Steer founded her own boutique creative agency specializing in brand development and digital marketing for various lifestyle brands, entertainment companies and non-profit organizations. Concurrently, she served as the Director of Business Development for a luxury beauty retail storefront in Sandy Springs.