Guenter H. Gebhard has been appointed as Managing Director APAC at Aman Group Bangkok
Aman Group has appointed Guenter H. Gebhard as managing director for the Asia Pacific region.
Based in Bangkok, he is responsible for strategic and operational leadership across the group's regional portfolio, including oversight of multiple properties and new developments.
His remit includes full P&L accountability, delivery of new projects and the performance of existing properties. He is also tasked with leading service delivery, guest experience and digital transformation, while embedding quality assurance across all touchpoints.
In addition to driving the group's long-term growth strategy and ensuring alignment with ESG objectives, Gebhard will oversee succession planning and senior leadership development. He represents the brand in investor, partner and government-facing engagements.
Commenting on his appointment, the Aman team wished Gebhard "much success in his new role" in a post on LinkedIn.
He highlights that Aman's direction in the region is focused on integration with local context and performance-led growth.
Experience in Saudi Arabia and Aman's growth
Gebhard previously served as regional vice president and general manager at Four Seasons Hotel Riyadh, where he oversaw a multi-phase redevelopment, expanded the F&B portfolio and supported the brand's regional growth. During his tenure, Four Seasons launched partnerships with international operators, introduced new guest programming and grew local workforce participation.
His appointment comes as Aman continues to grow its presence in Saudi Arabia. Recent announcements include Amansamar in Wadi Safar, which will feature an 80-key hotel and Aman-branded private residences - the group's first such offering in the Kingdom. Other regional projects include Janu Diriyah, Aman AlUla and Aman Dubai.
Gebhard is a graduate of the Hotel and Tourism Academy in Munich and has held leadership roles with Kempinski, Jumeirah, Kerzner, Mandarin Oriental, Marriott and Four Seasons. He has also studied finance and management at NYU's Stern School of Business.