Guillermo Varela has been appointed as General Manager at Siari Riviera Nayarit, a Ritz-Carlton Reserve
Siari, a Ritz-Carlton Reserve, set to debut in Winter 2025, has appointed Guillermo Varela as General Manager. Located within the 800-acre private community of Nauka between the Sierra Madre mountains and the Pacific Ocean, the property will join the exclusive Ritz-Carlton Reserve portfolio, known for its rare and immersive destinations deeply connected to their locales.
In his new role, Varela will oversee all operations for the resort's 86 keys, including a five-bedroom presidential suite, and elevated Ritz-Carlton Residences featuring 34 turnkey four- and five-bedroom ocean view residences. With more than 15 years of international leadership experience, he is recognized for fostering teams that deliver exceptional service while honoring local culture.
A native of Costa Rica and raised in Spain, Varela's career has spanned luxury properties across the globe, most recently as Managing Director of a leading hotel in San Miguel de Allende. In addition to his hospitality leadership, he serves as a tourism advisor for the city's government, further shaping his expertise in destination stewardship and cultural engagement.