Jimena Fernández has been appointed as Director of Marketing & Communications at Zadún, a Ritz-Carlton Reserve
Zadún, a Ritz-Carlton Reserve - one of just nine Ritz-Carlton Reserves in the world - has appointed Jimena Fernández as Director of Marketing and Communications. The appointment expands the resort's Commercial leadership capabilities as it continues to deepen guest engagement and global brand visibility.
Fernández brings more than 20 years of hospitality marketing experience. She has led the marketing strategy for two major Hilton openings in Mexico, Hilton Cancun, an All-Inclusive Resort, and Waldorf Astoria Riviera Maya, delivered back-to-back. Most recently, she served as Director of Marketing at Waldorf Astoria Riviera Maya, earning multiple company recognitions including CALA Marketing Excellence (2023) and the Superlative Award (2024). She also received the Haute Grandeur Hotel Award (2024) as Best Director of Marketing in North America.