Royer Segura has been appointed as Director of Sales and Marketing at Siari Riviera Nayarit, a Ritz-Carlton Reserve
Siari, Riviera Nayarit, a Ritz-Carlton Reserve, the newest ultra-luxury opening within Marriott International's global portfolio in Mexico, is pleased to announce the appointment of Royer Segura as Director of Sales and Marketing. In this role, he will lead the resort's commercial strategy and international positioning.
With more than 18 years of experience within Marriott International, Royer Segura brings extensive global expertise in luxury hospitality, strategic brand development, and the creation of experiences deeply connected to destination, local culture, and experiential luxury.
Originally from Costa Rica, Segura has built his career across Costa Rica, the Dominican Republic, and Mexico, developing a global perspective of the luxury hospitality industry across diverse markets and cultures. His experience in Mexico spans some of the country's most iconic destinations, including Mérida, Los Cabos, and most recently Riviera Nayarit, where he takes on one of the most significant milestones of his career: leading the positioning of Siari, Riviera Nayarit, a Ritz-Carlton Reserve — one of the most important recent luxury developments within Marriott International's portfolio.
In his new role, Segura will be responsible for directing the resort's global sales, marketing, and commercial relationship strategies, strengthening its presence in key international markets and establishing Siari as one of the world's most exclusive ultra-luxury destinations. He will also lead the development of strategic partnerships with industry leaders, luxury travel advisors, and commercial partners, while driving storytelling and guest experiences that reflect the cultural ethos and transformative essence of Ritz-Carlton Reserve.
Segura began his career with Marriott International in 2009 in Costa Rica, starting in operations and Front Office. This experience provided him with a comprehensive understanding of the guest journey and hospitality operations from the ground up. In 2014, he transitioned into the commercial field as Business Development for Costa Rica Marriott Hotels, later joining the Group Sales team.
During this period, he earned one of the most prestigious recognitions of his career, receiving the Marriott Chairman's Circle award in 2015 and 2016, which honors the top 1% of Marriott International's global sales professionals.
In 2016, he was promoted to Director of Group Sales for the Marriott Hotels cluster in Santo Domingo, Dominican Republic, where he played a key role in establishing and strengthening the cluster's sales organization.
In 2018, he assumed his first Director of Sales and Marketing role within the luxury segment at Las Haciendas, The Luxury Collection in Mérida, Yucatán, marking the beginning of his specialization in luxury hospitality. In 2022, he joined Solaz, a Luxury Collection Resort Los Cabos, where he led the strategic and commercial positioning of one of the region's most competitive properties.
Throughout his career, Segura has represented hotel projects at some of the most prestigious international travel trade shows and industry gatherings, strengthening relationships with global industry leaders, luxury travel advisors, and strategic partners worldwide.
Passionate about sports, nature, travel, and cultural discovery, Royer Segura has developed a leadership style centered on people's development, authenticity, and opportunity creation — values that remain at the core of his professional vision.