Laurie Frank has been appointed as Director of Sales & Marketing at The Island Resort at Fort Walton Beach
The Island Resort at Fort Walton Beach is pleased to announce the appointment of Laurie Frank as Director of Sales & Marketing, where she will oversee the resort’s group, leisure, and overall commercial strategy as the property continues to strengthen its positioning within the market.
Frank brings more than 20 years of hospitality sales and marketing leadership experience spanning global brands including Hilton and Marriott, as well as independent and lifestyle resorts. Most recently with Aimbridge Hospitality, she led the commercial repositioning of a Curio Collection property during a critical transition, rebuilding team culture and restoring group pace and revenue performance while aligning ownership objectives with execution. Prior to that, she spearheaded sales strategy and integration for Sandestin Golf & Beach Resort and Hotel Effie, Autograph Collection, unifying teams across a large luxury resort footprint and consistently exceeding group revenue goals.
In her new role, Laurie will leverage her extensive commercial expertise to further elevate the resort’s strategy across group, business travel, and leisure segments while building on The Island Resort’s continued momentum as a premier destination in Fort Walton Beach.