Mark Hucek has been appointed as Complex General Manager at The Ellie Beach Resort Myrtle Beach, Tapestry by Hilton
The Ellie Beach Resort Myrtle Beach, Tapestry by Hilton and DoubleTree Resort Myrtle Beach, a dual-resort oceanfront destination on Springmaid Beach, announces the appointment of Mark Hucek as general manager.
In his new role, Hucek will oversee day-to-day operations across the expansive 452-room, 30-acre oceanfront property, including guest services, food and beverage operations, team development and strategic growth initiatives. He will also help expand the resort’s wellness offerings and family-friendly programming designed to further position The Ellie and DoubleTree as one of Myrtle Beach’s premier resort destinations.
Known for his collaborative and people-first leadership style, Hucek brings a strong background in operational performance, team engagement and guest experience management across full-service and lifestyle hospitality properties. Prior to joining The Ellie Beach Resort and DoubleTree, Hucek served as general manager at Evolution Hospitality in California, where he earned the company’s Rookie of the Year Award for his leadership and operational impact. He also held leadership positions with Greenwood Hospitality and brings extensive multi-unit sales management experience, giving him a strong background in revenue growth, brand positioning and guest engagement.
Originally from Ridgecrest, California, Hucek credits his upbringing in a close-knit desert community with shaping his leadership philosophy. His approach emphasizes empowering team members and creating an environment where employees feel supported, valued and inspired to deliver exceptional guest experiences.
The Ellie Beach Resort Myrtle Beach, Tapestry Collection by Hilton and DoubleTree Resort Myrtle Beach Oceanfront together create a dynamic dual-resort oceanfront destination in Myrtle Beach, South Carolina. Offering distinct yet complementary experiences, the properties blend elevated coastal hospitality with approachable beach tradition through immersive programming, curated experiences, expansive resort amenities, and direct beachfront access. Together, the resorts deliver memorable escapes designed for families, couples, groups, and modern leisure travelers seeking both relaxation and connection along Springmaid Beach.
The Ellie Beach Resort is located at 3200 S. Ocean Blvd., Myrtle Beach, SC 29577. For more information, visit theelliebeachresort.com, call 843.315.7100, or follow The Ellie on Instagram and Facebook.